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Instagram Banned Hashtags for 2023

Updated: Mar 6, 2023

Instagram is one of the most popular social media platforms in the world, with over 1 billion monthly active users. As its popularity continues to grow, Instagram has implemented several measures to ensure that its content remains safe and appropriate for all users. This includes introducing policies to regulate certain types of content, such as banning certain hashtags from being used on the platform.

Instagram began banning a number of hashtags as part of its efforts to combat hate speech and other forms of inappropriate content. The list of hashtags includes words or phrases with racist, sexist, homophobic, or otherwise offensive connotations.

The goal of these changes is to create a safer and more inclusive environment for all Instagram users. It also serves to discourage users from posting offensive or inappropriate content that could be seen by other users, which can lead to bullying or harassment.

Instagram bases it's hashtag bans on reports from users. Which works effectively MOST of the time, however it can result in some less obvious bans such as #beautyblogger , #valentinesday and #easter being banned! These may seem odd but it's mostly due to bots posting inappropriate content with innocent hashtags attached. And annoyingly, Instagram doesn't actually publish its list of banned hashtags, so it's easy to trip up!

If you use too many banned hashtags, Instagram could flag your account, which could eventually lead to the infamous "shadow ban" or even your account being removed.

While it is understandable that Instagram wants to create a safe and welcoming environment for all users, this move has been met with some criticism. Some argue that banning certain hashtags could lead to censorship, as users may be limited in their ability to express themselves freely on the platform. Others have also raised concerns about how effective the ban will be in eradicating inappropriate content from Instagram, as users may simply find alternative ways to post offensive material.

Are you using banned hashtags unintentionally? Below is a list of banned hashtags that you may have inadvertently included in your content. If you've had a post that didn’t perform well and it used one or more of these hashtags, you might have found your answer!

Banned hashtags on Instagram are tricky to navigate as they are always changing but here are SOME of the hashtags you should avoid in 2023...






















It is clear that Instagram has made an effort to take a stand against hate speech and other forms of inappropriate content on its platform by banning certain hashtags. It is important to note, however, that this move alone will not be enough to stop all inappropriate content on the platform and users should continue to use caution when posting online.

Have you accidentally used a banned hashtag on the platform?

Drop us a line for an effective Social Media Strategy that won't see you shadow banned!!

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